Elevate Your Sales Experience: Unlock the Power of Assisted Selling3 min read
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The session held on 31st July, hosted by Shikha Pakhide, featured Suman Guha, the Chief Product Officer and Rohit Sharma, a senior product manager at JioMeet. Their insights on CPaaS platforms, their emergence, rise in their importance in recent years and their impact on business operations gave the attendees an understanding of CPaaS and its power in the world of Assisted Sales.
Platforms like JioMeet CPaaS in recent years have proven to be valuable in assisting organizations of all sizes to amplify their business operations, streamline communications, enhance productivity, and make a positive impact on business performance! CPaaS platforms help people connect, collaborate, and synergize better, making the communication experience seamless and productive!
Their understanding of the nature of CPaaS and expertise in it greatly benefitted the attendees! The session started with Suman Guha telling us why assisted sales is an economic opportunity. He informed the attendees that 91% of internet users in 2023 use video, and some data suggest that users spend 17 hours consuming video content. His research and analysis showed him that video plays a vital role in communication and content consumption today, which as a tool should be harnessed and used to empower businesses to connect better with their leads and customers to make a qualitative impact. He further explained that pre-covid 5 broad communication channels could be classified as – Email, Phone, Supplier Website, and In-Person. This has changed drastically in the post covid era with 5 additional channels which are – Mobile App, Procurement Development, Search Engine, Web Chat and most importantly Video conference.
Video conferencing tool has been harnessed in recent years and made into an effective tool of communication which has helped businesses grow exponentially. The top 3 reasons people rely on video conferencing with assisted sales are product demonstration, customer education, and serving the personalized needs of customers. This is why 10 channels have become important with the addition of – Video chat, web chat, and a web search – which can broadly help spread awareness, generate demand, generate leads, and thereby boost lead nurturing & sales.
Suman Guha’s valuable insights helped the attendees understand how video conferencing evolved over the past few years, has been adopted in people’s lives, and how it can be harnessed as a tool to enhance business operations.
After Suman’s insights, Rohit took the floor and gave the attendees an insight into how JioMeet CPaaS can be a benefactor to businesses of all sizes across all industries. With the help of use cases, Rohit illustrated how Jio benefitted a retail online business named Tira.
Tira uses JioMeet CPaaS to enable beauty experts and customer engagement. They were offered a simple lightweight SDK which was integrated into Tira seamlessly and quickly. This integration helped Tira with co-browsing, seamless connectivity with low bandwidth, auto-recording which helps store and analyze conversations, privacy, omnichannel communications and many other features that helped them connect with their customers better and make the online shopping experience more enjoyable. Along with retail, JioMeet CPaaS has also been a benefactor to BFSI and many other industries.
JioMeet CPaaS can empower businesses across industries with its simple integration and advantageous features. If you are looking for a CPaaS provider, reach out to us here!
